One of the questions I am most often asked is, how can I make a living with my music? The most obvious answer is “charge for your services” if you don’t already, but it goes deeper than that – you have to have a business mindset if you want to make money. If you’re only interested in doing it for fun, and don’t want to make it a business, don’t expect to m... Read More »
Imagine walking into a venue with hundreds of people dancing as hard as they can, totally lost in the moment, enjoying themselves like they never have before. As you walk around, you’re thinking about profit margins, what the door is looking like, and just where have those headliners of yours run off to? That’s right – You’re a promoter! This is your element. This is yo... Read More »
It’s often the hole in your heart that drives you. Some of the best artists were driven to create their greatest works out of their tragedies and some of the best music is made out of heartbreak and yearning for healing. A person who understands the pain in others, because of what they have been through in life, are often the most qualified to communicate to others in music and i... Read More »
In this series, we’ve primarily dealt with business aspects of electronic music. We’ve covered contracting, marketing, and networking. This time, I’d like to say a bit about something not normally covered along with business, and that’s providing value. See, value is when someone makes an investment that returns more in reward than the initial cost. How do y... Read More »
There’s an old saying: it’s not what you know, but whom you know. How true is this in the world of dance music! The most talented DJ in the world is still nothing if nobody hears their music. I know many DJs who are quite talented, but stuck toiling by themselves in bedrooms and basements all because they do not grasp the full concept of networking. Read More »
