The idea was to move it over to some sort of mp3 retailer, but again... too late with too little market share.
If I recall, moving it to an Mp3 retailer would have occurred just as beatport, etc. was catching on with this site and others, so I am not convinced it would have been too late. And the web addy was totally cheesy and christian, but that is the niche that could be marketed to: the US christian masses that wouldn't know what to do with vinyl if they had it, but like the tunes.
Oh well, I guess it is a mute discussion, but I had no idea that the guy who bought it was ripped of by his web designer ... bummer.