Industry => New Releases => Topic started by: worshipelectronica on December 04, 2007, 04:55:26 PM



Title: GO GLOBAL ESTABLISHES CLUB DREAMLAB. LABEL TO RELEASE SIX TITLES IN 2008
Post by: worshipelectronica on December 04, 2007, 04:55:26 PM
New Music Series Fuses Electronica and Worship Music to Form New Sub-genre: Worship Electronica.

Electronic music has never been more popular than it is today since its experimental origins in the late 1970’s. Combine that with global reports of more people than ever having some form of faith or spiritual belief. It’s easy to see why the time is ripe to fuse the electronica genre with lyrics of faith.

Today, Go Global Entertainment, LLC President Eric Nordhoff announces the establishment of a new label partnership with Nashville producer Paul Buono, forming Club DreamLab. Club DreamLab is a new label dedicated to the creation and promotion of music in the electronic genre. Our initial focus is to inspire and introduce modern forms of worship music by embracing the new sounds and technologies available to us today. We recognize the growing popularity of electronic music throughout the world and desire to help create new and non-traditional forms of modern Christian music.

Club DreamLab was conceived after Buono lived and produced music in Europe for a season. Seeing the electronic music revolution that was taking place there, he saw a unique opportunity to blend these burgeoning styles with what he knew about contemporary worship music. Upon returning he met up with Eric Nordhoff, a long-time international sales and marketing executive in the Christian music industry, and the two formed a natural alliance.

Buono says, "Our desire is for this music to be adopted as a new worship experience in today’s ever-evolving church. I feel that we are to be leaders and visionaries, and Club DreamLab affords us that opportunity by doing something that no one else is doing in our industry. Plus, I believe it’s only a matter of time before the electronica genre is more widely embraced in the mainstream culture in the US."

The first two titles, Hymnotica and Club Revival, have initially been released internationally. They are currently available at online retailers Musichristian.com, worshipmusic.com, BMG Columbia House and digital outlets such as iTunes, emusic, Rhapsody, Beatport and many more.

The US retail release of the first four titles in the series is slated for early 2008.

The four titles are:
Club Revival - a spiritual mix of dance, trance, stadium and club.
Hymnotica - traditional hymns set to a vibey modern chillout beat.
Tranceformation - trance club beats mixed with words of grace.
Technodelic - spiritual blending of modern techno with the classic styling of the 60’s and 70’s psychedelic movement.

On tap to release later in 2008 are Ambient Revelations and House of Praise.

Dream Lab will be promoted at Christian festivals, radio, to worship leaders, Church youth groups, dance clubs and online web communities. It will also be heavily promoted at clubdreamlab.com and worshipelectronica.com. Club DreamLab is committed to fostering a worldwide community of electronic music fans with a Christian worldview.

"With the dedicated websites, we want to facilitate an online club or community for networking, song sharing, chat, downloading tracks, videos and a place to post your own ‘worship electronica’ creations," adds Nordhoff.

For more information about Club DreamLab, Go Global Entertainment, Paul Buono or any of the products mentioned, check out www.worshipelectronica.com



Title: Re: GO GLOBAL ESTABLISHES CLUB DREAMLAB. LABEL TO RELEASE SIX TITLES IN 2008
Post by: djdunamis on December 04, 2007, 05:32:12 PM
nice, I'll check them out when they come out.

if you ever do remixes, send me an email.


Title: Re: GO GLOBAL ESTABLISHES CLUB DREAMLAB. LABEL TO RELEASE SIX TITLES IN 2008
Post by: worshipelectronica on December 07, 2007, 05:35:48 PM
Absolutely man.  We want to reach out to this community at Tastyfresh to DJs for some awesome remixes and beats for a future compilation project! 

Keep us in the loop and join our newsletter if you can so we can stay in touch with you.

Eric


Title: Re: GO GLOBAL ESTABLISHES CLUB DREAMLAB. LABEL TO RELEASE SIX TITLES IN 2008
Post by: DJ Pat D on February 01, 2008, 01:33:49 PM
like to get a hold of your stuff.
Pat


Title: Re: GO GLOBAL ESTABLISHES CLUB DREAMLAB. LABEL TO RELEASE SIX TITLES IN 2008
Post by: Doug Theodore on February 14, 2008, 10:35:51 PM
lots of problems with these releases.

1. quality is absolutely horrible on these... bordering on super amateur beginner status of producing EDM (Electronic Dance Music).
2. the singing is not all the way of key in many of the tracks on the cds
3. club revival and hyptonica are just silly names for the cds
4. Worship Electronica would be a good name for these series...um yeah 5-10 years ago when that word "Electronica" was still being used.  It has been retired.  EDM is the current modern term that is accepted worldwide, although dance music is making a small comeback.


This project feels as though it was done by someone or a group of people who really are severely out of touch with modern Electronic dance music.  It is not quality trance, chillout, ambient, D&B, or a fusion of any of it.  Most of the Cds have no flow or continuality to them.  Most of the patterns of loops sound like they are right off sample CDs with no effects used on said loops.  The drums, baselines, and synths are all not modern at all.  Would love to know exactly how much time was spent on each track with what software/hardware.

Basically 4 CDs were written and put out with 2 more to go.  I don't know of any quality producer on the planet that can write 4 different genres of music within 1 year and drop it on a CD and have it be quality.  Seriously... even top notch producers can't do that...at least properly.

A seriously disappointing effort.  On a scale of 1-10 on quality I give it a 1.  Yes...it is bad.  On a scale of 1-10 on your marketing, website and enthusiam I give you an 8.  If only your excitement of doing this project matched your talent/skill level and patience writing great tracks then we would have something that was usable in different settings.


Title: Re: GO GLOBAL ESTABLISHES CLUB DREAMLAB. LABEL TO RELEASE SIX TITLES IN 2008
Post by: Dave Richards on February 14, 2008, 10:45:39 PM
Ouch. Having read what Doug said... I have to agree. These never should have been released and are a shocking embarrassment in light of what Christian dance music has become over the past 5 years. I honestly put a couple of the cds in and in no more than 10 minutes, they came back out. These discs are no where near release ready.


Title: Re: GO GLOBAL ESTABLISHES CLUB DREAMLAB. LABEL TO RELEASE SIX TITLES IN 2008
Post by: djdunamis on February 14, 2008, 10:48:59 PM
yeah, I would have to agree with Doug and Dave on this one.  During my trip home last weekend, I went through two of them in ten minutes.


Title: Re: GO GLOBAL ESTABLISHES CLUB DREAMLAB. LABEL TO RELEASE SIX TITLES IN 2008
Post by: Dave Richards on February 14, 2008, 11:04:25 PM
Wow... not since Rockettown Records ONLY venture into EDM with AptCore has a release been so denounced on this site.


Title: Re: GO GLOBAL ESTABLISHES CLUB DREAMLAB. LABEL TO RELEASE SIX TITLES IN 2008
Post by: djdunamis on February 14, 2008, 11:09:19 PM
actually Apt Core was good.


Title: Re: GO GLOBAL ESTABLISHES CLUB DREAMLAB. LABEL TO RELEASE SIX TITLES IN 2008
Post by: Christopher Carl on February 15, 2008, 12:55:52 AM
yeah, I never had a problem with Apt Core. Actually I still keep their CD's very close by for some good meditation.

I emailed these guys back in January and gave them my honest assessment of the first two CD's. I wasn't as brutal as Doug, but I totally agree. Apparently, the dated sound was intentional.


Title: Re: GO GLOBAL ESTABLISHES CLUB DREAMLAB. LABEL TO RELEASE SIX TITLES IN 2008
Post by: Doug Theodore on February 15, 2008, 08:58:49 AM
how was i brutal?


Title: Re: GO GLOBAL ESTABLISHES CLUB DREAMLAB. LABEL TO RELEASE SIX TITLES IN 2008
Post by: Dave Richards on February 15, 2008, 10:54:38 AM
aptcore may have been at best mis-marketed... argh... nevermind I'll shut up about it. Don't want to relive THAT debate ;)


Title: Re: GO GLOBAL ESTABLISHES CLUB DREAMLAB. LABEL TO RELEASE SIX TITLES IN 2008
Post by: Doug Theodore on February 15, 2008, 11:01:23 AM
apt-core was promoted wrong and that was the problem.  It actually had some quality in it and certainly had alot of creativity in it.  Alot of people liked it including dj darryL.  I always respected DarryL's opinion on music.  I so wish he was involved here.


Title: Re: GO GLOBAL ESTABLISHES CLUB DREAMLAB. LABEL TO RELEASE SIX TITLES IN 2008
Post by: Christopher Carl on February 15, 2008, 11:10:24 AM
how was i brutal?
well, you were just blunt and honest. You are Simon Cowell. LOL I basically said the same thing in my January email to them, but I was a little nicer about it. I gave them some constructive feedback and offered suggestions, one of which was to come here and get opinions. LOL I see how that worked out.  :laugh:

Since Doug posted his honest opinion I will go ahead and quote my email to them last month.

Before I give the email, I need to set up the context from which you are reading this. The person I am emailing first emailed me with "This is a fairly new genre, and we want to spread the word!". And here we pick up with my response.

Quote
Along those thoughtlines, Christian dance music goes all the way back
to 1991, when former New York top club DJ / remixer (Debbie Gibson,
Madonna, Information Society, etc) Scott Blackwell got saved and
wanted bring dance music to Christianity. It is very well documented.
Also around the same time, British music producer Zarc Porter had the
very same idea as Scott. The two have collaborated many time from 1992
- 2000. Scott started N*Soul Records in Southern California which
globally was recognized as THE only label making Christian themed
dance music. Scott left the label around 1999 due to personal reasons.
N*Soul is currently a dead label being barely kept alive by the
current owner, Phillip Kim.

During Scott's time running N*Soul, Christian dance music was BOOMING.
 There were many indie artists and other Christian labels who were
putting out dance releases. Basically, what I am saying is Dance music
mixed with Christian lyrics is well known all around the world. For
Dream Lab to promote this genre as new, makes you look silly,
uninformed, and totally out of touch and you will never be taken
serious in the existing Christian dance community. It's rough, but it
is the truth.

In reference to Dream Lab's music, there are good things and bad
things. The good is the fact is the music sounds very well produced
with very good vocals. The guys who are behind this KNOW how to make a
song sound professional. However, the bad is a huge bad that the good
just can't make up for. The big issue is the fact that the music
sounds like it is well over 10 years old. Nothing about Dream Lab
sounds current. As I was listening to "Club Revival", I was reminded
of so many chart topping songs from Snap! and Chumbawamba, as well as
Scott Blackwell's Nitro Praise series and Zarc Porter's World Wide
Message Tribe. This is a major problem you are going to have if you
try to market this to dance music fans today.

I know from personal experience. In 2006, I released a song called
"Deep Inside" that I thought was great. My closest friends had to
break the news to me that my old school influence really made my song
sound like it was recorded in 1999. I called on some producers to make
remixes of my track so I could market it.

"Hymnotica" actually was very good and my favorite of the two CDs. It
still had the issue of it sounding very dated.

My recommendation for Dream Lab is to go to Beatport.com and listen to
the top house, trance, and breaks tracks. Study them and try to
understand the sounds used in the Dream Lab project are dated and very
different sounds are being used in today's dance music. Please
understand that I am in no way trying to insult you guys.  I like the
idea of a new label focusing solely on Christian Dance music and want
to see you suceed. With the current CDs you guys have, you may win
some fans of a classic sound or people who don't keep up on modern
music trends. Sadly, the demo you want to reach will see you as
irrelevant.

Another MAJOR recommendation is for all of you at Dream Lab to go
www.tastyfresh.com and get plugged in the current community of
Chrisitians who love dance music. Tastyfresh is THE site with fans,
DJs, and producers and it is essential for you to be involved.

Thank you for reading this and I DO mean this email to be help and
good advice. God bless


Title: Re: GO GLOBAL ESTABLISHES CLUB DREAMLAB. LABEL TO RELEASE SIX TITLES IN 2008
Post by: Christopher Carl on February 15, 2008, 11:14:32 AM
After reading through that email, I realize that I am coming off like a PR consultant.  :laugh:

And I already know I'm gonna get trashed for liking the vocals. I didn't like them on every song, but there were some that were really well done.

"The guys who are behind this KNOW how to make a song sound professional" This simply meant that I think the mastering was done very well.


Title: Re: GO GLOBAL ESTABLISHES CLUB DREAMLAB. LABEL TO RELEASE SIX TITLES IN 2008
Post by: Mike on February 15, 2008, 11:52:57 AM
 :smiley8: Those albums shouls be availble for free d/l if there that off. ROFL.  :laugh: :laugh:


Title: Re: GO GLOBAL ESTABLISHES CLUB DREAMLAB. LABEL TO RELEASE SIX TITLES IN 2008
Post by: worshipelectronica on February 29, 2008, 05:58:18 PM
This is Eric.  I'm the other guy with Club DreamLab.  I appreciate all of the feedback you've been giving us.  We've been watching all of the posts.  We love your passion for the music and the message.  Thank you! 

As you may know, we're trying to broaden the audience for this type of music, so that's why you will find some of the early projects more "safe" than the hard-core guys would like.  So many different people have told us they never realized how much they loved this style of music even after listening to some of our first CDs.  We're also wanting to see this music invade the church.  We're already seeing EDM being played in the coastal emergent/post-modern churches and youth groups.  We want to be a part of spreading that globally!  We need your help and support - thank you for it so far!!

Now, we want to begin offering some new stuff that might get us closer to your taste.  We want to release a compilation CD through our label and distribution partner - Go Global Entertainment www.goglobalentertainment.com (http://www.goglobalentertainment.com).  For this, we're looking for killer mixes from DJs around the world.  Through our MySpace relationships, we've already received tracks from Europe, Latin America and Southeast Asia.  It's been awesome.  If you have a track that you own free and clear and has no samples or copyright issues, we'd welcome them.  Just email mp3s to us at: info@clubdreamlab.com

We expect the project to release this fall. 

That's it for now guys!

Thanks - Eric
www.clubdreamlab.com (http://www.clubdreamlab.com) 8)
Check out Tranceformation and Technodelic - still on sale until for only a few more days.  
www.musichristian.com (http://www.musichristian.com)





Title: Re: GO GLOBAL ESTABLISHES CLUB DREAMLAB. LABEL TO RELEASE SIX TITLES IN 2008
Post by: DJ Pat D on February 29, 2008, 07:03:53 PM
I would strongly suggest some remixes.
There are alot of talented producers on here that could definitely propel your product.


Title: Re: GO GLOBAL ESTABLISHES CLUB DREAMLAB. LABEL TO RELEASE SIX TITLES IN 2008
Post by: godlovesmaggots on March 03, 2008, 09:14:39 AM
I would strongly suggest some remixes.
There are alot of talented producers on here that could definitely propel your product.

X2! (And I'm not even a producer, so I'm not agreeing just to self-promote! ;))