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The Business of Dance Music Part 4: USDA Value
In this series, we’ve primarily dealt with business aspects of electronic music. We’ve covered contracting, marketing, and networking. This time, I’d like to say a bit about something not normally covered along with business, and that’s providing value. See, value is when someone makes an investment that returns more in... -
The Business of Dance Music Part III: Join the Friends and Family Network!
There’s an old saying: it’s not what you know, but whom you know. How true is this in the world of dance music! The most talented DJ in the world is still nothing if nobody hears their music. I know many DJs who are quite talented, but stuck toiling by themselves in bedrooms... -
The Business of Dance Music Part II: Promotions 101, or How to (Not) Be Seen
Promotions are an often-overlooked aspect of the business by many young artists, and even a few veterans. Anyone can go hand out CDs, but it’s those extra steps that a person takes that can set them apart from the competition. In this issue, we will discuss a few common things... -
The Business of Dance Music: Lesson 1: Sometimes Ya Just Gotta Work
Dance music isn’t the easiest business to make into a career. Trust me, I’ve been a DJ for over 9 years now, and I’m still trying. However, it’s a dream that many of us still hold onto, and strive to achieve. The biggest thing that holds back many young, aspiring... -
The Current State of Things
A while ago, Carey Jarvis gave us a brief history of Christian dance music. This month I want to share with you how I feel about where we are today. Some of this is great and other parts of this will probably draw some criticism from our forum members. The...
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